Without the proper search engine optimization (SEO), it will be next to impossible for your potential customers to locate your website. Therefore, it is crucial to work with an experienced SEO company, such as Atlanta-based Everspark Interactive, before your site is launched. Keep in mind that SEO will help determine how your website is ranked by Google, and getting a high ranking is the best way to attract new customers.
2. Social Media Strategy
Even though social media might not provide the instantaneous results that most business owners expect, it is still a viable way to communicate with your customers. In fact, the only way to get solid results from a Facebook page is to look at it as a long-term strategy. Consider, for example, how you utilize Facebook. Liking a company’s page will bring them up in your news feed, and this helps remind you about them. Although you might not click through each of their Facebook ads or posts to make a purchase, you are likely to remember them when it is time to make a purchasing decision.
Quality content that has a minimal amount of links can help increase your search engine ranking. Additionally, you can provide current and potential customers with a lot of helpful information about your products or services. Keep in mind that Google will penalize you if your blog is filled with a lot of spelling or grammatical errors. In other words, if writing is not your strong suit, you should consider hiring a copywriter to create strong posts and utilize guest posts that will help drive traffic to your website.
4. Google AdWords
Although the click-through and conversion rate can vary widely, it is always a good idea to experiment with Google’s AdWords. These paid advertisements will be seen by people who type in the keywords that you select, and this means that they are likely to already be interested in your specific services or products. The success or failure of your company’s website will hinge on whether or not you take advantage of all of the advertising opportunities that are within your budget. However, certain things, including SEO, need to become a focal point regardless of your marketing constraints. After all, without proper SEO, your website will get buried in a long list of unsuccessful online business attempts.
Nadine Swayne offers these tips on effective marketing strategies for new companies. SEO specialists at Everspark Interactive can construct an optimal plan to help expand your digital presence. Since 2009, they have tailored successful interactive campaigns for their clients.