There is no doubt, Twitter has come on in leaps and bounds in recent years. Anyone who owns a website should know that social marketing is going to make a huge impact on their business. Of course, SEO is always going to be important because you have to diversify your linkbuilding techniques in many different ways, but it has been proven that social media is going to put you ahead by a long way.

The reason why people are not using Twitter is because they are lazy or because they don’t have time. People are skeptical about this approach and don’t believe that it is the best way forward so they continue to promote their website the hard way with guest posts and web 2.0 links. They may even think that a quick blast with cheap links is going to be the best option. This might be a good choice for a short while, but eventually Google is going to catch you out.

Why Twitter is a good idea
*Just about everyone uses Twitter and it operates on a global scale.
*It is a quick way of spreading the word.
*It is a personal way of getting your message across.
*You can incorporate it with your Facebook account so you don’t have to switch over everytime you want to post to Facebook. You can do both at the same time.
*You can build up a fan base eaily with applications that make it simple.
*You can put Twitter on your mobile phone which means you can type in a quick message whilst you are having a cup of coffee.
*It is one of the best ways to promote your business and attract clients.

Using Twitter the right way
Of course there is a right way and a wrong way to go about this. You have to make sure that you take the right approach.
*The number one thing to remember about this is not to spam and promote your business in a way that your followers will become annoyed. Think about it from your perspective. Would you want to be bombarded with a sales pitch everyday? This is definitely not engaging with your followers.
*Before you start make sure you read all of the rules and regulations. You will be banned very quickly if you abuse the system.
*Buying followers is not effective. It is a black hat technique and it is just lazy. There are applications where you can find followers who share the same interest as you and this is the better way to go about things.
*Really focus on quality followers. Rather have fewer followers then a bunch of high school students who merely follow you because they want to increase their popularity.
*The tweets must come from the same person or someone in your company. You don’t want it to sound like you have hired someone from India who knows nothing about the company to type in 150 words everyday.
*Create an exciting, enthusiastic blurb. People won’t want to follow you if you are boring and bland.
*Respond when someone send you a message or tweets you. This is a nice bonus and you should take advantage of it.

Jock writes for the website www.make-a-web-site.com. He mainly writes on subjects such as wordpress-hosting, SEO and PPC.