Search Engine Optimization (SEO) has been transformed repeatedly to the point that it barely resembles the concept of SEO at its inception. Every time Google releases a new algorithm to try to eliminate poor quality content that reads like spam, Internet marketers have had to react quickly and come up with new ways for their clients to still get ample traffic to their web pages. Realistically, a true SEO practitioner does much more than just implement keywords into your content – they will often handle social media, online marketing, web analytics, content creation and more. If you have a Miami-based business and are feeling overwhelmed by the ever-changing concept of SEO and the emerging inbound marketing trend, you can enlist the services of an SEO Miami company. These inbound marketing experts can help you with your online marketing campaign and get your business noticed.

What Is Inbound Marketing?

The core of inbound marketing strategy is high-quality content that it shared across a wide variety of platforms, such as blogs, infographics, social media, white papers, videos and podcasts. The premise of inbound marketing is that with quality content, you will attract inbound traffic and naturally increase your customer base. Keywords and other SEO techniques are still incorporated into this process, but gone are the days of keyword stuffing and trying to increase your visibility simply via search engines. SEO is one small component of inbound marketing, which will create more awareness of your business by utilizing multiple platforms.

How Does Inbound Marketing Work?

By using inbound marketing techniques, a company can build its brand through its online presence and connect with a diverse range of customers through multiple channels. The key is to create content that you know will appeal to your ideal customers, and it is also important to be flexible in your marketing approach. Although you want your content to appeal to a broad spectrum of clients, you cannot have a one-size-fits-all mentality. Some people will want to communicate with you via one platform, and others through another platform. You must be prepared to build your brand across multiple platforms and tailor your approach and content along the way. Inbound marketing is a gentler form of marketing in the sense that businesses are attracting customers by providing excellent information and services; customers want to visit your site and continue to do business with you of their own accord. If customers see genuine value from a business, they will also be inclined to share this information across their own networks.

Should Inbound Marketing Replace SEO?

At the end of the day, some will argue that SEO already encompasses all of the aspects of inbound marketing and that there is no need to replace the term, while others will argue that SEO is a part of inbound marketing, but we need a new, broader description. One argument for getting rid of the term SEO is that it has negative connotations attached to it. Many hear SEO and images of spam-filled content and deceptive marketing techniques come to mind.

So, should the term SEO be replaced completely by new terminology, such as inbound marketing? Some think it should. Regardless of the terms used, however, the concept behind inbound marketing is sound. The evolution of online marketing techniques is allowing companies to remain competitive, while allowing customers to find what they are looking for on their own terms and engage with businesses in a whole new way.