Search engines have changed a lot over the past few years. If three years ago people could up their site with the help of excessive link building, and unethical SEO techniques, today things have become more difficult. When we say difficult we are not referring to the strategies that you have to use, we are referring to the amount of time and effort which are needed to create a high-quality page. Nevertheless, although things don’t work exactly the way they used to work in the past, the fundamentals are still the same. Link building, guest-posting and good content are the most effective ways to improve your ranking.
A frequently asked question is „Should I invest in more links or more content?”. The answer is that you should invest in both, but you should find a balance between the two. You should know, however, that you don’t stand a chance if you don’t focus on both. In terms of Google, both backlinking and content building are important. Here are a few things you should know about these two aspects:
- They work together. Due to the recent changes of search engines, and more importantly, the algorithm updates, you can no longer stuff links without relating them to the content. In other words, you should focus only on the links that are relevant to your website’s niche.
- Internet searches work with the help of „crawlers”. These crawlers find their way faster if you have a lot of backlinks to your site. A professional link builder or agency, like DNA agency, will definitely focus on generating a large quantity of relevant links for your page.
- Links should appear naturally, as content is being added. Too many links stuffed in one article, for example, will make Google suspicious. If you don’t have the time or talent of writing good articles, you can always hire a blogger to work on your content.
- Most successful SEO specialists are aware of the benefits of high-quality articles, which engage the readers. But it is not only written content that is important for your page. Image, Video, Social Media, product and FAQ content can also boost your site.
The conclusion of this article is that a good page is that page which has links that are relevant to its niche. If you want to successfully apply SEO techniques for your page you will need to do extensive keyword search, and also target your audience.